About Us

Since 2010

Bjewels has been committed to intrinsic craftsmanship & artistry. We are your boutique experience online. We always strive to make every customers experience as brilliant just as each diamond is multifaceted. We understand that every jewelry purchase represents a significant memory in our client’s life. We our honored to play a part in the special highlights in your life. When you order from us, whether it’s your first or twelfth time, you become part of our family! Our unique design and cutting edge expertise in jewelry has earned us a stellar reputation for the most beautifully cut diamonds in the world.

We promise to continually re-envision what can be done with diamonds, sharing our passion and offering only the most beautiful and brilliant diamonds that are worthy of becoming an heirloom.

Our Mission

Our mission is to celebrate life’s special occasions by providing the finest products, staff and service to our clients while exceeding expectations of quality, value and integrity. We commit ourselves to this mission by focusing on our core values:


We are committed to giving our customers the highest quality of service.


Conduct all activities and deliver service based on the highest standards.


Strive for excellence in professionalism, appearance, merchandise and expertise.


Develop relationships of trust and mutual respect with our colleagues and clients.


Maintain a reputation for creating an exceptional experience by offering outstanding service and the finest products.

Code of Professional Practices

Traditional Jewelers pledges to maintain the highest standards of professionalism and adhere to high ethical, social and environmental standards.

Ethical Practices

  • We will conduct our business with honesty, sincerity, truthfulness, integrity and transparency.
  • We will make every effort to ensure that we do not deal in the flow of conflict diamonds. 
  • We will fully and accurately disclose the material characteristics of the products and merchandise we sell.
  • We will take reasonable measures to ensure the physical integrity and security of product shipments.
  • We will respect commercial confidentiality and the data privacy of our employees, business partners and clients.
  • We will strive to continuously improve our professionalism and expertise, as individuals and as a company.

Social and Human Rights Practices

  • We will respect the fundamental human rights of all our employees, business partners and clients.
  • We will conform to all applicable laws related to labor practices with regard to workers’ rights and protections.
  • We are committed to high standards of health and safety in our business.
  • We will not discriminate against employees in accordance with applicable law.
  • We will prohibit the use of degrading treatment, harassment, abuse, coercion or intimidation in any form in our business.
  • We will recognize and respect the rights of all indigenous peoples, and the value of their traditional, cultural and social heritage.

Environmental Practices

  • We will strive to conduct our business in an environmentally responsible manner.
  • We will strive to manage our environmental footprint by eliminating or minimizing negative environmental impacts.
  • We will strive to ensure the efficiency of our business operations by managing our use of resources and energy.